About Me

I’m Nicole, 25 from Lugano. I had a stable job, everything “fine” on paper. But something inside kept pushing back.
So I stopped following the system, and started following what I’d always carried inside: a passion for fashion, and one belief I couldn’t shake — less is more.

That belief became MinimaMè.
I’m not a designer. I’m a selector. Every piece in this shop is chosen, not created — sourced with the same attention to detail I bring to everything I do. Fabric, cut, finish: nothing gets picked by accident.
I look for pieces that are current today, but won’t feel dated in two years. Elegant, feminine, a little sexy — easy enough to wear every single day. Most things make you pick a side. I don’t. Every piece has to hold both, or it doesn’t make the cut.

The name says it all: minimal chic, less but better, always in style.

1 commento

Che bello vedere uno spirito così dietro a un brand. Si sente davvero la passione e la cura in ogni parola. Non ho ancora ordinato, ma lo farò sicuramente. Un progetto ispirante, che va oltre i vestiti e racconta un modo di essere.

Giulia

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